The goal was to create awareness amongst the avid Zumba fans that Zumba is more than a fun, energetic exercise regime. It's a community of highly trained instructors, exercise gear and athletic wear.
On the shop page we gave opportunities for consumer's to purchase an entire look through the "shop this look" functionality. We also streamlined the quick shop tool, allowing the consumer to select color and size right on the product grid before adding it to their bag.
Role: Senior Visual Designer
Art Direction: Nicklesh Soni
Creative Direction: Jen Tank