Twine by John Hancock is a financial service that helps couples to save more, save better, and save together.
We were tasked with the opportunity to help John Hancock create a new brand and service. However, they were not expecting us to create an entirely new business model that didn't exist in the financial market. A service that helps couples save together for their financial goals.
Twine is a fun, easy-to-use, and motivational app that helps couples save, track goals, and invest their money. Together.
Role: Art Direction
Creative Director: Jen Tank
Product Design: Jordan Kasten-Krause