Thermo Fisher is one of the nation's leading biotechnology product development companies. The Antibodies segment approached us to improve the way customers search for antibodies on their site and ultimately purchase product.
With over 80,000 products in the antibodies category a robust search was a must to drill down to a scannable number of products while making sure the antibodies meet the scientist's individual research requirements.
After months of user experience research, testing, and understanding the way scientist search for and use antibodies we developed a responsive guided search system. The system asks for a few upfront questions from the user which then narrows down their results dramatically to any easily digestible number.
Role: Art Direction
Creative Direction: Matt Murray