The goal of this pitch was to inspire consumer longing and convert people to buying Frye on the web.
We created two stories for men and women based on how differently each gender shops online. The men's collection pages bring shoes upfront and center and provide supportive content around the durability of the product and brand stories.
The women's collections pages explore social media content to share how other's are wearing Frye and inspiring the consumer to shop. After we do that we share products below.
Role: Art Direction
Creative Direction: Ian Burns
Design: José Guizar, Anelese Webster