The goal was to distinguish NYU Langone Medical Center as its own high caliber medical facility and research center and make it a go-to source for finding your medical needs.
One of the most important features was to create a robust search that allows users to find the condition related to them and the appropriate doctor regarding their condition. With a database of thousands of practitioners and conditions the search tool had to provide users with accurate results quickly. Minimizing the risk of incorrect results by giving the ability to search for medical terms and commons terms for conditions.
Role: Senior Visual Designer
Art Direction: Chris Huban
Creative Direction: Jason Martin